Intouch Holdings Plc. (INTOUCH) has been recognized as “Thailand’s Top Corporate Brand Hall of Fame Award” in the Information & Communication Technology sector by the Faculty of Commerce and Accountancy, Chulalongkorn University, since INTOUCH has gained the highest brand value for five consecutive years. Mr. Kim Siritaweechai, President of INTOUCH, received the award from Dr. Bandhit Eua-arporn, President of Chulalongkorn University, on 20 January 2022, at Maha Chulalongkorn Building, Chulalongkorn University in Bangkok. Corporate Brand Equity is measured by CBS Valuation (Corporate Brand Success Valuation), which is based on the key figures disclosed in annual reports, integrating the principles of marketing, finance, and accounting. This makes it possible to calculate the value of a corporate brand and record it in the financial statements as an intangible asset, which maintains the confidence of the Company’s stakeholders and reflects the long-term success and sustainability of the organization.
